By James Matuszewski
•
August 26, 2024
Napa and Sonoma are some of the most visited (and famous) regions in the world for wine tasting. Millions of visitors flood the valley every year with hope of that special trip of a lifetime. However, it has become increasingly expensive for both tasting and touring not to mention of the rising costs of hotels and dining during the visit. It is not uncommon for two persons to spend $1,000 - $2,000 for an entire days' activities. This can just be too rich for many budgets and the average wine lover. However, there are ways to hedge some of the expensive pitfalls for newcomers to wine country. As a private tour guide, I've been to over 950 of the region's 1000+ wineries and have comprised some ways to make the most of your trip and remain within a reasonable budget. Here are my top-10 insights to keep your expectations in-line while staying within a budget: 1) Plan early and get professional help planning. Probably one of the biggest and most critical mistakes people make is not planning far out enough in advance. This can lead to not having as many (good) choices and or having to settle for less than optimal accommodations for location or price. Additionally, much of what you need to plan for your days is often times directly relevant to where you are staying. A professional planner that knows the region can make this crucial element as your 'pivot point' for wine tastings, dining and other activities depending on what your preferences are for your time here. The first step with a planner is to decide whether you will be based in Napa or Sonoma and the options available from both areas. Yes, Napa and Sonoma are distinctly different regions and terrain. *See my planning services HERE. 2) Do your own research and understand the regions. It may be a bit old-fashioned, but take the time to actually look at a map. Napa and Sonoma are separated by the Mayacamas mountain range and although they look close they are quite a ways apart. Sonoma is over 100 miles long top-to-bottom and spreads east to the west almost 50 miles all the way to the ocean. Napa is fairly land-locked and only 35 miles long and only 5 miles wide. Understanding the difference between Napa down-valley and Napa up-valley can make a big difference in your plans as well. Conversely, knowing that Sonoma is five times bigger than Napa (and 30-40 mins apart) and much more spread out has a big impact on which wineries will be more available during your stay. I usually recommend one day in Sonoma and one day in Napa never trying to both in one day. 3) Decide well ahead of time your transportation needs. Although you will most likely have to rent a car to in and out of the area from any of the local airports, actually getting around wine country for tastings and such you will need some transportation assistance. The average DUI in California approaches $15k and there is just no reason to mess with this. If you have a designated driver, that is ideal and the least expensive method. However, just navigating around here can be tricky and it is nice to have someone that knows the optimal routes and knowledge of local traffic issues. There are a slew of driving services from ones that can drive your own car, to group tours and private tour companies. For reference, driver services usually start at $50/hr. and private full-service tour operators will run $80-$100/hr. with 6-hour minimums. *See my list of preferred private operators HERE . 4) Familiarize yourself with different types of tastings and costs associated. There is no getting around it here now...tastings have gotten very expensive. Additionally, almost all tastings in the valley have become "appointment only" with reservations required well ahead of time. That said, smaller areas like downtown Napa, Yountville, Calistoga, Sonoma and Healdsburg still have many options to walk around and do walk-up tastings on-the-fly. This actually provides some really good options for a quick tasting while casually strolling around on your own schedule. But most of the 'brand' name places that offer private tastings, food and wine pairings or winery tours are strictly appointment only. These will also range from $50 - $150+ per person depending on the experience. I do highly recommend doing a 'Chef's Pairing' somewhere along the way as it is one of my favorite experiences that you can rarely get at home. I'll try to write a separate piece on my favorite spots in the near future. 5) Choose your hotel or accommodations wisely. This is probably one of the most asked about items when people inquire about their trip to wine country. And yes, location still is (almost) everything. I always lead that hotels are so personal and individual depending on budget and what style of accommodations people prefer, that I recommend doing your own research and THEN I will assist on narrowing down the field. You have big resorts with tons of amenities, small B&Bs, VRBOs, boutique cottages and no-frills cheap(er) options with minimal amenities to choose from. But either way, be prepared for some major 'sticker shock' on accommodations here. Some of the most basic hotels run $300-$400+ per night and it is not uncommon for a medium-end property to run $600-$700+. Then of course, the high-end big name places here are often north of $900-$1,000 per night. Unfortunately, this has become a sticky evil here that does not seem to be subsiding anytime soon as hotels deal with lower occupancy rates. 6) Read a lot of restaurant reviews. Not that online reviews are the end-all, but it is a good place to start. Trip Advisor and Open Table will at least give you some real customers with (mostly) real objective reviews. There are SO many great choices here that it is hard to go too astray, but do your diligence online first. Make a couple of different reservations each night and then see what your feeling like once on the ground here. Get some personal recommends from other guests already here and then make your final choices. Likewise, see my personal restaurant recommends HERE and you will not be disappointed with any on my list. However, with all due respect to local help, do not rely on your hotel concierge after you get here as they are usually limited in their scope. And lastly, if you have a tour day scheduled, make your dinner reservations earlier than later. It seems counter-intuitive but you will find it is much easier to "keep the train rolling" versus coming back and napping to find yourself not being able to make it out for the big night. Eat early after a tasting day and get to bed early...trust me on this one. 7) Prepare well for your big tour day(s). If you have a long tasting/tour day scheduled, take some basic preliminary steps to assure you make the most of the day. When I was operating my private tours I would send my customers a top-10 list of how to best prep for their day. For purposes of summary, I will only list my top-5 most important items here. 1) Eat a good breakfast, even if you are not hungry. 2) Don't overdo it the night before. 3) Try not to drink in the morning before your tour day or in the tour vehicle. 4) Plan for a good lunch after the first 2 stops. 5) Do not feel like you have to finish all of your tastings. Use the spit/dump bucket early and often. And, of course, drink lots of water the minute you get off the plane and drink throughout the days as often as possible. 8) Plan other activities in-between tasting days if possible. My regular customers learned this after a few times coming out and trying to pack in 3-4 tasting days in a row. If you have three full days days here I will recommend one day tasting, one day activities (spa/chill/pool/biking etc.) and another day tasting a different region. Doing multiple tasting days back-to-back is much more difficult than it seems and it just wears you down. I realize a lot of people may not get back to wine country and they feel the need to "do it all" in a couple of days but it really is counterproductive and not as enjoyable. That does not mean you cannot explore wines on your 'day off', it just means do not plan formal tasting several days in a row. Give that middle day for you to just chill with the non-committed time to relax and enjoy it as it comes. 9) If limited in your total days traveling, skip San Francisco. As much as it pains me to say this, it has become a deep reality that San Francisco is not what it used to be. It is still a great city with tons to experience, but the amount of time, effort, cost and trouble just getting in and out of the city makes it really not worth the hassle. And, it takes major time (and costs) away from what you could be experiencing more relaxed in wine country. Also, if skipping SF, you will find it much easier (and cheaper) to fly in to Sacramento, Oakland or Santa Rosa without having to deal with the SFO nightmare that is. 10) Have a well-defined budget. I hate saving this for last and it very well could be or should be first. But is takes some reconnaissance and research to get your expectations in line first and then seeing what you can (or can't) afford. There is no getting around it, it is expensive to come to wine country. Arguably more expensive than going to Europe these days. When you add up travel, hotel, tastings, buying wine, transportation, dining and other activities, it can add up to well over $1,000 - $2,000 per day for two people. There are few shortcuts to take while here if you truly want to enjoy all that wine country has to offer. Do the research and decide on your financial threshold, but realize that this may or may not be the vacation on a light budget. by James Matuszewski (CSW) - james@sagefinewines.com James is freelance writer and certified Sommelier in Napa and works independently with various wineries, tour guides and restaurants within the Napa and Sonoma regions. He also represents small winery brands doing private tastings and ambassador activities throughout wine country.